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PINEDA grew up in a slum outside Angeles City on the island of Luzon. He wanted the videos to air on MTV and VH1. Though his record label felt the videos had limited prospects because they were sung in Tagalog, he hoped to prove the label wrong. The videos were big hits among Filipinos, who plastered Web links to them on MySpace and YouTube.īut Pineda now had a bigger goal. with his bandmates and mostly Filipino American friends. The second video showed Pineda’s early days hanging out in L.A.
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It showed how migrant workers toiled to provide money for their families back home and offered a glimpse of the racism early immigrants encountered. The first paid homage to Stockton’s Little Manila, which was the largest Filipino community outside the Philippines in the 1930s and ‘40s. So, early this year, he financed two music videos for the song. Pineda was surprised by the passions “Bebot” stirred. “Kids say, ‘Hey, he’s talking in my parents’ language.’ ”
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Put a Filipino in Antarctica, and in one month they’ll be one with the penguins.”įor Emano and others, “Bebot” is a vibrant reminder of their cultural past, an easy-to-digest history of their shared experience. “Part of the problem is we blend in so well,” said Winston Emano, an executive at an L.A.-based public relations firm and a community activist. Many Filipinos arrive in the United States speaking English, immediately making assimilation easier. census found that less than 15% of its residents are actually Filipino. There is a historic Filipinotown west of downtown L.A., but the U.S. Though they’re the second-largest Asian group in California behind the Chinese, they have never established set “Filipino” neighborhoods - the equivalent of Monterey Park for Chinese Americans or Little Saigon for Vietnamese Americans. The Filipino American community is famous for putting its cultural identity behind assimilation. Teenagers - many of whom don’t even speak Tagalog - choreographed dance routines to it.īut it was the lyrics, not the beat, that had lasting resonance. With its choppy beat and shouting chorus of “Filipino! Filipino!,” the song became a showstopper at weddings and birthday parties. The musical story of his immigrant experience has become an unlikely rallying cry in California’s Filipino American community. The album contained several chart-toppers, but “Bebot” - as Pineda expected - wasn’t one of them.īut over the last year, “Bebot” has become a phenomenon in ways Pineda, 31, said he could never have imagined. The song, “Bebot” (Tagalog slang for “hot chick”), appeared on the Black Eyed Peas’ multiplatinum-selling album, “Monkey Business,” released in June 2005. Pineda wanted to recount his experience as a Filipino American but wasn’t sure how much the song would resonate with others - especially the Black Eyed Peas’ teenage fan base. The lyrics were personal, written entirely in Tagalog, the dominant language of the Philippines. The company will recycle the plastic collected by BeBot for use in products such as sneakers and also hopes it will raise greater awareness of the plastics crisis.SO begins the story of Allan Pineda, a member of the hip-hop band the Black Eyed Peas, who two years ago wrote a song about his journey from a poverty-stricken district in the Philippines to Los Angeles’ Atwater Village. “That’s where a machine like this is designed for, because it’s nearly impossible to spend that much time sorting out these materials,” noted Alex Schulze, cofounder and CEO of 4ocean. That’s still time consuming, but much faster than trying to sift through each part of the beach manually.”Ĥocean, which makes products from plastic collected from the ocean, beaches, and rivers, is testing the robot first in Hawaii, where some beaches are known as the most plastic-polluted places on the planet. After BeBot has finished its collection, a person does need to sort through the contents “to separate recyclable plastic and trash from materials that can return to the sand. As it motors along, it “sifts the top layer of sand through a screen, capturing anything larger than a square centimeter, from pieces of old packaging to cigarette butts.” It is much more efficient than human hands and much smaller and quieter than the large equipment sometimes used in beach cleanups. 4ocean, a Certified B Corp that is committed to ending the ocean plastic crisis, has partnered with Poralu Marine, a global marine industry leader, to deploy a new beach-cleaning robot called the BeBot, which targets microplastics.ĭeveloped by Poralu Marine, the BeBot runs on batteries connected to a solar panel, and can cover an area roughly three-fifths the size of a football field each hour.